Wednesday
24
FEB2021

8:30 AM-
10:00 AM

Paid Social Media

Zoom
Zoom Zoom, New York 11747

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Join SMA on February 24th at 8:30 AM for a lively discussion from a panel of experts sharing their expertise on best practices on paid social media and how to maximize your spend.

The panel will provide you valuable insight and tips for you to be able to provide maximum return on your advertising investment, as well as how you can best utilize paid social media as a great tactic in your marketing mix for 2021.

Don't miss this to take your digital footprint to the next level in 2021!

Panelists include:

Donna Bliss

Director, Marketing & Communications

As director of marketing and communications, Donna leads the marketing team in developing and implementing marketing objectives that maximize the company’s positive exposure across local and national markets. Donna has held various marketing roles throughout her career and has dedicated the last 20 years to digital marketing, social media, search engine optimization, web site redesigns and sales support.

Lauren Gaglio-Crescione

Associate Manager, Integrated Marketing

I am the Associate Manager of Integrated Marketing at Henry Schein, and I have been with the company for 4 years now. I have an MBA in Marketing from LIU Post, and also teach Marketing and Business classes as an adjunct professor at Nassau Community College. My team oversees and assists with social media strategy for all of Henry Schein’s entities and partners, working with 50+ teams globally.

Craig Mauro

Social Media Specialist

Craig Mauro is the Social Media Specialist at Bethpage Federal Credit Union, a $9.2 billion community financial services institution with 34 branches and over 700 employees across Nassau and Suffolk counties on Long Island (New York State). At Bethpage, Craig leads and works closely with internal and outside agency teams to develop, execute, manage and evaluate the company’s overall social media strategy in support of corporate and business unit objectives. With over 8 years of social media expertise in highly regulated industries, Craig has made an impact at Bethpage in both the Marketing and Digital Teams. He assisted in the implementation of Bethpage’s new online banking platform and created multiple marketing strategies for social media that have increased engagement over 65% YoY. In his 6 years at Bethpage, Craig has increased Bethpage’s social followers by 260% and has successfully received executive support for social strategies to drive and support market expansion. Craig is extremely dedicated to Bethpage’s community involvement including the yearly Pet Drive, Turkey Drive and Air Show. He received his Bachelors and Masters in Sport Management from the University of Florida. With his background in Sport Management as well as his expertise in the social media/digital spaces, he was selected to lead Bethpage’s partnership with the NY Jets.

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