9:00 PM-
2:00 PM

Cotton Style House – Pop-Up Immersive Fashion & Lifestyle Experience

Cotton Style House at The Montauk Beach House
55 S Elmwood Ave Montauk, NY 11954

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Cotton Incorporated, the not-for-profit research and promotions company representing U.S. cotton hosts Cotton Style House, a weekend pop-up fashion and lifestyle experience at The Montauk Beach House in Montauk, New York. Taking over the boutique hotel in the heart of Downtown Montauk for a three-day (Friday, July 26 - Sunday, July 28) immersive weekend of style. 

Cotton showcases why it's The Fabric of Our Lives, highlighting its fashion, sustainability, versatility, and comfort through a number of free, open-to-the-public activities. Cotton Style House provides guests with a weekend of style, on-site shopping, wellness, entertainment, and fashion experiences, with themed activities, workshops, panel discussions, and spaces designed to highlight the latest cotton trends. The event also promotes the ease of purchasing the Cotton Style House Collection looks on, featuring looks evocative of some of the nation’s top fashion, fitness and lifestyle influencers and styled by internationally recognized celebrity stylist, Irma Martínez, making for a digitally enhanced experience. 

Admission to Cotton Style House is free; pre-registration to the event is required by visiting or

Cotton Style House programming highlights:

Beach Bonfire Influencer Chat
Guided Meditation + Essential Oil Bar
Açai Artistry: Build Your Own Açai Bowl
Cotton Tie DIY (tie-dye activity)
Cotton Style House Splash Bash
Day-to-Night Cotton Style Tips from Industry Experts
Cotton Style House Soiree + Karaoke
Relax & Recharge: Yoga + Infused Water Bar
Notable personalities and influencer partners attending throughout the weekend for meet and greet opportunities with the public


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